1. How do you determine who fits into the A cohort and who fits into the B cohort? If I refresh could I fit into a different cohort and thus see a different price? If I go Incognito?
2. Instead of a 50/50 A/B test, can you multi-arm bandit a handful of different price points and shift a higher proportion to the "best" one? And thus be able to change over time as well?
1. How do you determine who fits into the A cohort and who fits into the B cohort? If I refresh could I fit into a different cohort and thus see a different price? If I go Incognito?
2. Instead of a 50/50 A/B test, can you multi-arm bandit a handful of different price points and shift a higher proportion to the "best" one? And thus be able to change over time as well?