May I ask if you are a native english user and what country? Perhaps the branding works for EU markets?
Element has nothing to do with messaging. In my example,signal has something to do with communication(signaling),telegram is obvious, whatsapp is what you say when you talk to someone like 'hello'(what is up?). Element sounds like something I hear about in a chemistry class.
It also has to be catchy. At least Riot was catchy even if it made no sense. A brand name is not a mission stateme t, it's marketing material, full stop.
Element has nothing to do with messaging. In my example,signal has something to do with communication(signaling),telegram is obvious, whatsapp is what you say when you talk to someone like 'hello'(what is up?). Element sounds like something I hear about in a chemistry class.
It also has to be catchy. At least Riot was catchy even if it made no sense. A brand name is not a mission stateme t, it's marketing material, full stop.