Comment by arghzzz

Well, the people who boycott aren’t silent (see above). Maybe someone younger reading this thread thought “what rootkit?” and looked it up. Maybe now that person won’t buy Sony. I certainly don’t. You know Sony’s marketing research departments are aware that this is a thing. One of the great things about capitalism is consumer choice and the way a negative brand image actually hurts their bottom line and helps their competition. Imagine if Comcast had competitors :)