Comment by anonms-coward

To be fair, that sounds a lot more reasonable. A CEO represents their company and their actions leading to people boycotting their company is just people voting with their wallet. People have boycotted small businesses due to the opinion of the business owner's children, even after persistent apologies by the business owner. In this case I don't even think there is anything significantly wrong. This isn't much different than a company sanctioned advertisement gone wrong.