AWS should fork Pulsar and put out a v2 streaming product. Kinesis is kind of crappy (IMO) and doesn't seem to be improving much. If you look at the Pulsar architecture and feature set you can tell that it was designed very much with this in mind (something that large scale cloud providers can integrate with their infinitely scalable storage and compute systems).
It's not all hype either, according to this post https://jack-vanlightly.com/blog/2018/10/21/how-to-not-lose-... it seems like a solid piece of tech.