> ...so I'm genuinely worried about those declining user numbers
My story might be relevant. I only recently learned about Pinboard. $22/year isn't terrible, but it's just a bookmarking service. Free trial? Nope - you need to pull out your credit card and fork over $22. You get seven days to request a refund. (Will I actually get it? No idea who's holding my money.) He's happy to boast about competitors disappearing, but I use OneNote, and Microsoft isn't going anywhere. Yes, Microsoft is horrible, but they're also spectacularly wealthy. Ultimately I didn't subscribe.
Businesses need to ask from time to time if their business model is the right one for the current year. Expecting people that don't know you to give you $22 for a bookmarking service, without a trial period, might be wishful thinking in 2020.
My story might be relevant. I only recently learned about Pinboard. $22/year isn't terrible, but it's just a bookmarking service. Free trial? Nope - you need to pull out your credit card and fork over $22. You get seven days to request a refund. (Will I actually get it? No idea who's holding my money.) He's happy to boast about competitors disappearing, but I use OneNote, and Microsoft isn't going anywhere. Yes, Microsoft is horrible, but they're also spectacularly wealthy. Ultimately I didn't subscribe.
Businesses need to ask from time to time if their business model is the right one for the current year. Expecting people that don't know you to give you $22 for a bookmarking service, without a trial period, might be wishful thinking in 2020.