Comment by jasonkester

That'd be true if we weren't talking about an iPhone app that users will install without ever actually going to the web site behind it.

  1st User Experience:
  - open App Store
  - search for "Color"
  - install

  2nd - nth User Experience:
  - click the "Color" button on your iPhone

Notice how we never visit the actual site. TheColorApp.com would work just fine for them.