"The Concorde was what the airlines, aircraft makers, and the public wanted. It was fast. It was expensive. It was a trophy project. "
There's a difference between aspiration and market reality.
'The Public' never actually wants a 'Trophy Project' to the extent that they are not willing to actually pay for it out of their own pockets. Yes, they might like the idea, but what matters is "are people willing to pay the price"?
I suggest there was probably a lot of hubris in the project, that said, there's probably a lot of demand these days for such a thing.
There are a lot of hyper-rich people and they desperately need status.
Also, in Finance, there are a lot of 'important people' who's time is actually valuable. With long-flight times what they are, doing an Atlantic or Pacific run 'very fast' actually is just 'worth it' even for the company paying for it.
There's a difference between aspiration and market reality.
'The Public' never actually wants a 'Trophy Project' to the extent that they are not willing to actually pay for it out of their own pockets. Yes, they might like the idea, but what matters is "are people willing to pay the price"?
I suggest there was probably a lot of hubris in the project, that said, there's probably a lot of demand these days for such a thing.
There are a lot of hyper-rich people and they desperately need status.
Also, in Finance, there are a lot of 'important people' who's time is actually valuable. With long-flight times what they are, doing an Atlantic or Pacific run 'very fast' actually is just 'worth it' even for the company paying for it.