The point is truth in advertising. If a bottle says that it's 100% fruit juice, it had better be 100% fruit juice. Sure, I could look at the ingredients, but should companies be allowed to outright lie to sell their products?
It seems that the "gambling" claim is well supported. (see Wikipedia -- e.g. from MSN Money: "Chris Bauman [[director of Swoopo in the US]] told one blogger: 'Winning takes two things: money and patience. Every person has a strategy.' Indeed, he undoubtedly does. The problem is that, as with the gambling systems peddled by countless books, none of those strategies will actually work. Just remember that no matter how many times you bid, your chance of winning does not increase.")
It seems that the "gambling" claim is well supported. (see Wikipedia -- e.g. from MSN Money: "Chris Bauman [[director of Swoopo in the US]] told one blogger: 'Winning takes two things: money and patience. Every person has a strategy.' Indeed, he undoubtedly does. The problem is that, as with the gambling systems peddled by countless books, none of those strategies will actually work. Just remember that no matter how many times you bid, your chance of winning does not increase.")