And social networks have hundreds of millions of them
Do you think Coca Cola cares if KKK members drink it and bottles of Coke are shown in pictures of their rallies?
Brand awareness is more important to them
Starbucks cups with name spelled wrong are the perfect example: people think they are funny and post the picture of the cup with the Starbucks logo making the brand more popular
So what seem an honest mistake is actually a well thought brand awareness campaign
And social networks have hundreds of millions of them
Do you think Coca Cola cares if KKK members drink it and bottles of Coke are shown in pictures of their rallies?
Brand awareness is more important to them
Starbucks cups with name spelled wrong are the perfect example: people think they are funny and post the picture of the cup with the Starbucks logo making the brand more popular
So what seem an honest mistake is actually a well thought brand awareness campaign