If you ignore the photo-sharing capability for a moment, it sounds like they're trying to create a more accurate alternative to GPS. In the 1700s Britain awarded about £100,000 in "Longitude prize" money to people who contributed to the development of [accurate] longitude. I tried to figure out what that is in today's pounds and found a calculator that said it's £147,000,000.00 today. So if Color really can create an alternative to GPS for $41 million, it would be cheaper than what it cost to develop longitude :)
No idea if they can actually pull this off, but thought the Longitude Prize story is cool (thank you, "Stuff You Should Know" podcast, for mentioning it earlier this year).
No idea if they can actually pull this off, but thought the Longitude Prize story is cool (thank you, "Stuff You Should Know" podcast, for mentioning it earlier this year).