There might be some truth in this, but it's also true that we're really bad at avoiding risks.
The pandemic is a good example of that. Nearly everyone in the US, nearly every business in the US, was almost completely unprepared for it.
A better way to look at it might be that we optimize for being comfortable. It's not so much risk aversion, but since risks make us uncomfortable, we avoid them.
The pandemic is a good example of that. Nearly everyone in the US, nearly every business in the US, was almost completely unprepared for it.
A better way to look at it might be that we optimize for being comfortable. It's not so much risk aversion, but since risks make us uncomfortable, we avoid them.