I think "Main Street" is referring to small businesses, which are usually outside of ordinary people's reach when it comes to investing, since most business investing is limited to "accredited investors".
Small business lending is an interesting space. Small business often fail and thus small business loans tend to have garbage rates. I'm assuming the idea is to hit people on an emotional level, allowing 'investment' into someone that you can relate with as opposed to some large corporation.
Small business lending is an interesting space. Small business often fail and thus small business loans tend to have garbage rates. I'm assuming the idea is to hit people on an emotional level, allowing 'investment' into someone that you can relate with as opposed to some large corporation.