Photography is one of those areas where devices don't go obsolete very quickly. With a good lens from 50 years ago I can still take an excellent photo on a digital camera from 15 years ago. Sure you won't have all the bells and whistles of the latest cameras and you'll sacrifice a few stops of dynamic range but for the average hobby photographer that doesn't really matter. The only customers who will upgrade every few years are professionals and Olympus hasn't had a huge offering for professionals. The micro four thirds standard is a great compromise between size and picture quality but it isn't what most professionals are looking for. They can use a phone for most of the things that an Olympus camera is good for and everyone these days already has a phone on them.
One market that hasn't been explored by camera manufacturers is software upgrades. I would pay a fair bit of money to get some of the latest computational photography features on my 5 year old camera.
One market that hasn't been explored by camera manufacturers is software upgrades. I would pay a fair bit of money to get some of the latest computational photography features on my 5 year old camera.