Possibly, but advertising is one of the first things companies cut in a down economy. I want to believe these companies have good intent, but it could also be construed as opportunistic: "we were already cutting our advertising budget, so this just gives us a way to capitalize."
To show they believe in what they're doing, they should donate what they would have spent on Facebook ads to causes which promote voter registration and improving minority representation in tech.
To show they believe in what they're doing, they should donate what they would have spent on Facebook ads to causes which promote voter registration and improving minority representation in tech.