Am I the only person who has a problem with this headline, "Ad Boycott of Facebook Keeps Growing" am I overreacting here or others feel the same?
For me at the face of it's not incorrect, but it feels to me a certain deliberate wordsmithing is used to create a sense of growing momentum.
What we don't know if these advertisers represent 1%, more or less than x% of Facebook's ad revenue. I do understand FB will not provide that info, but some real journalism and follow up from said companies could have gathered us the amount this boycott means. After all this suppose to be NYT.
They do touch on this number, "smaller businesses that make up the bulk of its eight million advertisers have been considering their options"
However, again they are carefully crafting their words in a way that it's not inaccurate but showing a larger problem.
Instead of saying "one agency that manages 20 clients", or "we have heard from some advertisers" using "one agency", or "some advertisers" they are saying "advertisers" which to some readers will read as a lot of advertisers or a universal movement among advertisers.
For me at the face of it's not incorrect, but it feels to me a certain deliberate wordsmithing is used to create a sense of growing momentum.
What we don't know if these advertisers represent 1%, more or less than x% of Facebook's ad revenue. I do understand FB will not provide that info, but some real journalism and follow up from said companies could have gathered us the amount this boycott means. After all this suppose to be NYT.
They do touch on this number, "smaller businesses that make up the bulk of its eight million advertisers have been considering their options"
However, again they are carefully crafting their words in a way that it's not inaccurate but showing a larger problem.
Instead of saying "one agency that manages 20 clients", or "we have heard from some advertisers" using "one agency", or "some advertisers" they are saying "advertisers" which to some readers will read as a lot of advertisers or a universal movement among advertisers.