Not divulging their hand may be a thing. But they could at least have said something (rehashed) about the A12Z: "it performs better than the CPUs currently shipping in the Mac mini by X% in Y benchmark".
I'm not intrisically excited for a new Apple product, but if they could have told me, we can deliver 50% extra battery life in your new MacBook at comparable performance, that would build up some hype and maybe mindshare.
> not helpful to [...] their ability to keep selling Intel stuff.
I hope that that's it. If we're going through the pains of a platform transition, I'd like to get something out of it.
I'm not intrisically excited for a new Apple product, but if they could have told me, we can deliver 50% extra battery life in your new MacBook at comparable performance, that would build up some hype and maybe mindshare.
> not helpful to [...] their ability to keep selling Intel stuff.
I hope that that's it. If we're going through the pains of a platform transition, I'd like to get something out of it.