> Apple have (freely) provided Basecamp a platform to grow their business via the App Store, whilst giving Apple (effectively) nothing in return.
I've purchased an expensive phone mainly so that I can have access to a high quality ecosystem of apps. Apps like Basecamp and Hey are part of that for me. Apple gains so much from the breadth of high quality apps on the app store, including free apps. If they begin to see free apps as giving them effectively nothing, I see that as an indication that they no longer value the reasons I go to them as an iOS user.
I've purchased an expensive phone mainly so that I can have access to a high quality ecosystem of apps. Apps like Basecamp and Hey are part of that for me. Apple gains so much from the breadth of high quality apps on the app store, including free apps. If they begin to see free apps as giving them effectively nothing, I see that as an indication that they no longer value the reasons I go to them as an iOS user.