Comment by slightwinder

> What we really need is a new Google, built on open principles (decentralized / peer to peer, fully free software, backed by a nonprofit),

We have them, they suck.

> and focused on indexing the long tail of insightful content that is neglected by Google because it lacks SEO

How would you even define that? SEO is changing all the time. And google is fighting it all the time.

And how would you prevent SEO focusing on that new searchengine? If it becomes big enough, people will optimize for it.