Some sentiments I've seen being passed around in some chess communities is that things like this makes chess less attractive to people who regard chess as something you need to spend bunch of years to learn before you get interesting enough games to be broadcast. They see the current movement of "Twitch profiles playing chess against others" as something like a celebrity-disease overtaking the sport that used to be low-profile.
Edit: just to be clear, I don't agree with this stance. Just echoing what I've seen elsewhere to try to answer the "wonder why no one tried to get together a bunch of celebs to play chess earlier?" question
Edit: just to be clear, I don't agree with this stance. Just echoing what I've seen elsewhere to try to answer the "wonder why no one tried to get together a bunch of celebs to play chess earlier?" question