Reading into the details, the rationale was because Zerohedge allegedly failed to manage their comment section to Google's standards for what other companies do. In a parliamentary system, if you want to know what a government is doing, you listen to the opposition. They are almost always a bunch of clowns slinging mud, but when it sticks, they are miles ahead of the courtiers who populate the press gallery and newsrooms. ZH is one of the fastest news reaction sites on the web, with no pretense of objectivity other than as a reliable opposition party to the sanctimonious tone that has come to characterize the recent mainstream.
I haven't seen that comment section in years, but it was so terrible it looked like people trying to plant things in it to discredit the site. ZH itself has always been farcically provocative, and at least %90 useless, but when they get it right, they really get it right. They are also to financial literacy for younger generations what punk was to music. This reflects more on Google (and previously, Twitter) and whoever else piles on than it does on ZH.
I haven't seen that comment section in years, but it was so terrible it looked like people trying to plant things in it to discredit the site. ZH itself has always been farcically provocative, and at least %90 useless, but when they get it right, they really get it right. They are also to financial literacy for younger generations what punk was to music. This reflects more on Google (and previously, Twitter) and whoever else piles on than it does on ZH.