Comment by whoisnicole

The "dickbar" is offensive because it needs to be. Costello knows that we'll hate whatever sneaky scheme to redirect our attention so he's probably giving us something to complain about first so that when they release the intended concept, it'll feel less offensive. Feeding ads into the stream would cause an uproar. Adding a banner will generate banner blindness. What better than to overlap the add with something we'd find useful but still sideband?