Comment by foghornleghorn

"Delight" consumers was used 34 times in their S1. "Delighting" customers seems to be the new hip way to describe what SAAS companies should do these days. At the end of the day, it's nothing but marketing speak. Lemonade is not a true software company... it's an insurance company at its core. And let's be honest -- nobody gets delighted when buying insurance or making an insurance claim.