Comment by tracerbulletx

I will say both of the eCommerce businesses I worked at were 100% in thrall to google's decisions. Unless you are a brand the size of amazon that can get attention directly, everyone just does a google search. Which mean's if google decides to do something that impacts your ranking or ads you might just be completely out of business with in a matter of days, or slowly bleed out. They might even decide to compete with you or partner with one of your competitors. It's like if the owner of the streets could make a deal with walmart to build more lanes there and always have construction in front of your building. Or even not have a turn off. It controls online commerce basically.