If GrubHub brings awareness to your restaurant that turns into an order why shouldn't they be compensated? You may not like the commission. Don't like it, leave.
The only case I think is a step too far is if GrubHub uses their search rank to display results above a non-participating restaurant and attempts to extort commissions by displaying a proxy number anyway. Is there any evidence of this?
If a customer decides to store the proxy number in their address book thinking that it's a direct line and GrubHub charges the restaurant for each call, then that's a bit scummy.
The only case I think is a step too far is if GrubHub uses their search rank to display results above a non-participating restaurant and attempts to extort commissions by displaying a proxy number anyway. Is there any evidence of this?
If a customer decides to store the proxy number in their address book thinking that it's a direct line and GrubHub charges the restaurant for each call, then that's a bit scummy.