Not sure what this article is arguing.
Sometimes you want to make a slow website that doesn't fit well on a phone screen?
Leaving aside the fact that you can of course do that, and that if I'm using a search engine on my phone I probably (usually?) don't want to look at your slow site that I have to horizontally scroll...
> Modern web design principles are very rarely directed at regular people looking to make a website on something they are interested in. Instead, the focus is on creating websites that perform well:
> Don't use too many colours. Write short, catchy headlines. Don't let content be too long. Optimise for SEO. Produce video content, attention span is decreasing. Have a an obvious call to action. Push your newsletter. Keep important information above the fold. Don't make users think. Follow conventions.
All that's true to some extent if you're making a product on the web and you have a few seconds to hook a customer before they move on. If you're making a website for enthusiasts in some niche, though, content is your draw and you can worry less about some of these things.
Sometimes you want to make a slow website that doesn't fit well on a phone screen?
Leaving aside the fact that you can of course do that, and that if I'm using a search engine on my phone I probably (usually?) don't want to look at your slow site that I have to horizontally scroll...
> Modern web design principles are very rarely directed at regular people looking to make a website on something they are interested in. Instead, the focus is on creating websites that perform well:
> Don't use too many colours. Write short, catchy headlines. Don't let content be too long. Optimise for SEO. Produce video content, attention span is decreasing. Have a an obvious call to action. Push your newsletter. Keep important information above the fold. Don't make users think. Follow conventions.
All that's true to some extent if you're making a product on the web and you have a few seconds to hook a customer before they move on. If you're making a website for enthusiasts in some niche, though, content is your draw and you can worry less about some of these things.