This is exactly it. Zoom is easy and pretty pleasant to use, but more importantly the execs that used to be able to just drag people into rooms and now find themselves having to use virtual rooms don't want to have to think about the tool. At the top tier bank I currently work for we switched to Zoom first on a trial basis beginning about a year ago, so way before the pandemic struck, so we'd mostly already switched. When the pandemic hit though, and 200+ attendee meetings became a thing, the higher ups realized just how smooth Zoom can be and went all in. Now there are conversations about how to enable screen sharing via zoom since we still need to use Citrix to log on to machines, rather than just having access to a VPN. A year ago, that was a no-go zone in discussions with IT, but now in no small part thanks to zoom it's a serious conversation.
If zoom can capitalize on this and stay the darling of enterprise while simple enough that anyone cares to use it, at low cost, they'll absolutely dominate this space within a couple of years I'm sure. I'd be surprised if they aren't acquired by Apple, Google or Microsoft, frankly.
If zoom can capitalize on this and stay the darling of enterprise while simple enough that anyone cares to use it, at low cost, they'll absolutely dominate this space within a couple of years I'm sure. I'd be surprised if they aren't acquired by Apple, Google or Microsoft, frankly.