I'm not here to criticize the content, just the to vent a frustration as a marketer:
Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years.
This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual leaps, it thrives on side steps.
Now here comes the new wave of Flywheel Marketers that are specialized in building Flywheels? God damn it...
Why does this industry keep repacking/renaming concepts just to sound like something new... it's like many get value out of perceived progress, when in reality it's just something that has been done for years.
This makes me want to step away from this discipline honestly. Instead of trying to compact knowledge to try to make actual leaps, it thrives on side steps.
Now here comes the new wave of Flywheel Marketers that are specialized in building Flywheels? God damn it...