Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywheel" which they popularised a couple of years ago.
It results in a lot of mindshare and searches and so smaller players create their own marketing flywheel content in order to siphon away some of this traffic.
Hubspot gets bored of using the term "inbound marketing" for everything they do. So they pivot to "marketing flywheel" which they popularised a couple of years ago.
It results in a lot of mindshare and searches and so smaller players create their own marketing flywheel content in order to siphon away some of this traffic.
It's all very cynical and contrived.