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Comment by hyko

The term “Marketing Flywheel” doesn’t really enlighten anyone, because that’s not how flywheels work. Flywheels are a store of energy, not an energy multiplier.

In a true marketing flywheel, you’d only ever get out slightly less than you put in. By that definition, I have been involved in many marketing flywheels to date.

parent hyko 6 years ago

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