It will be interesting to see how it goes. On the one hand, this could be a lot like Stern going to satellite radio: he went from being one of the biggest personalities in media to someone I don't ever think about.
At the same time, it's super interesting that Rogan negotiated a deal which appears to be in the hundreds of millions of dollars for Spotify to licence his content for 3 years, after which point he could put it all back on YouTube if he wanted. The fact that he had that kind of leverage as an independent creator who started by recording his friends clowning around at his house and now has presidential candidates knocking at his door begging for an interview shows the power of independent media
At the same time, it's super interesting that Rogan negotiated a deal which appears to be in the hundreds of millions of dollars for Spotify to licence his content for 3 years, after which point he could put it all back on YouTube if he wanted. The fact that he had that kind of leverage as an independent creator who started by recording his friends clowning around at his house and now has presidential candidates knocking at his door begging for an interview shows the power of independent media