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Ask HN: How do you brand yourself as a freelancer?

I'll quit my CTO position in a few months to become a Freelancer. I know personal branding is an important part of the job to get customers.

In short: what do you do for that?

* Where do you ensure to be visible? LinkedIn, personal website, etc?

* Do you create and post content (blog, LinkedIn groups, etc.)?

* What content about you do you emphasize to find leads?

* Do you use your own name, or a company name?

* Did you chose to brand yourself a generalist Freelancer ("I'm a developper working with X and Y languages") or a specialist one ("I can be a CTO as a service building your MVP for your startup and help recruiting and train your team")

Thanks for sharing your tips and experience.

269 points bluewalt 6 years ago 101 comments

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