> has a track record of jumping from platform to platform
do they really though? It honestly seems like particular brands are very sticky with internet demographics, not just young people.
IIRC there even is more brand loyalty among ecommerce than there is among physical brick and mortar stores.
You can look at something like Whatsapp as well. There have been lots of privacy concerns after the acquisition by Facebook but the number of people who actually switch to say, Signal is very low. There are huge network effects to these social media / communications platforms, and TikTok already has 1.5 billion users worldwide.
do they really though? It honestly seems like particular brands are very sticky with internet demographics, not just young people.
IIRC there even is more brand loyalty among ecommerce than there is among physical brick and mortar stores.
You can look at something like Whatsapp as well. There have been lots of privacy concerns after the acquisition by Facebook but the number of people who actually switch to say, Signal is very low. There are huge network effects to these social media / communications platforms, and TikTok already has 1.5 billion users worldwide.