Comment by dntbnmpls

> NY Times has a reputation and value beyond the value of a user's browser history.

It really doesn't. That's why they have to bully google/facebook/etc into giving them favorable/privileged treatment.

> That used to be how ads worked, and I think it is a better model - for both sides in many cases.

An ad model that favors something like the NY Times can't be the better model.