This is a massive move, I read this as they are hoping to climb the value chain and are optimistic about transitioning into a company that competes for the the social media advertising dollars.
After all, they own their content. Social media companies are just linking to it.
After all, they own their content. Social media companies are just linking to it.
I'm going to go out on a limb and say https://advertising.nytimes.com/ will be getting a revamp in the next eighteen months.