It’s bundled with office, so for enterprise customers (where the $$$ is), Lists is free whereas AirTable is not. Even with any pricing adjustments, I find it very unlikely office customers would save going with AirTable. Maybe they have a market in GSuite customers?
Just like with Teams and Slack, the office product just has to be good enough, and it will succeed. Microsoft doesn’t need to make money off it, just protect their office subscriptions. Slack and AirTable need to make money.
Just like with Teams and Slack, the office product just has to be good enough, and it will succeed. Microsoft doesn’t need to make money off it, just protect their office subscriptions. Slack and AirTable need to make money.