Comment by SoWink

From an absolutely marketing stand point, the most effective way to get yourself out there is via viral marketing. In order for that to work, you need either some or ideally all of the following, a large extended social network, established expertise in your field, a strong web presence in your respective niche and most importantly, are willing and able to promote yourself offline - basically be charming and not awkward. I find that the latter is the most effective as people actually see the people behind the product.