Splice's numbers aren't public so I can't comment on their success. Avid's are, and they had a terrible quarter - and they're the poster child (alongside Adobe) for subscription licensing in creative software. But I'd be interested to see what the breakdown in revenue is for plugin licenses versus preset/sample packs (bit of a blade & razor model there).
The price points really aren't horrendous if you consider how expensive the engineering is, how little demand there is, and how long you need to maintain a product. You aren't being ripped off by spending a couple hundred bucks on a plugin. I think we'll end up at a place where everything is a subscription, but I can tell you from experience that it creates friction for the users.
The price points really aren't horrendous if you consider how expensive the engineering is, how little demand there is, and how long you need to maintain a product. You aren't being ripped off by spending a couple hundred bucks on a plugin. I think we'll end up at a place where everything is a subscription, but I can tell you from experience that it creates friction for the users.