It's definitely grown worse now, but I think that this originated from recipe sites that people actually used to follow, because the blogs were interesting and we got to know the writers, and what's changed is more that we're jumping to the first Google hit and we expect them just to grant us the information we wanted.
There is a difference between opening up a recipe site, like a favorite blog, or the New York Times (which does the same kind of spiel before its recipes), just to read and find out what interesting thing they have posted, vs doing a search for "pasta carbonara," clicking on the first link, and having to read a life-story.
I never mind opening up the recipe section of the New York Times and reading about what's so interesting about this recipe, and memorable times it was served. That's because I trust the article to be vaguely interesting, and reading it is a form of entertainment. There's a reason why no newspaper's recipe section has ever simply been: "Pasta Carbonara: 1 lb pasta. 2 oz Pancetta. 5 egg yolks. Cheese. Combine as directed below."
So I feel like the in-vogue hatred of these recipe site styles is more a reflection of how expectations on consuming and searching for recipes has changed, more than significant changes in how recipes have always worked.
There is a difference between opening up a recipe site, like a favorite blog, or the New York Times (which does the same kind of spiel before its recipes), just to read and find out what interesting thing they have posted, vs doing a search for "pasta carbonara," clicking on the first link, and having to read a life-story.
I never mind opening up the recipe section of the New York Times and reading about what's so interesting about this recipe, and memorable times it was served. That's because I trust the article to be vaguely interesting, and reading it is a form of entertainment. There's a reason why no newspaper's recipe section has ever simply been: "Pasta Carbonara: 1 lb pasta. 2 oz Pancetta. 5 egg yolks. Cheese. Combine as directed below."
So I feel like the in-vogue hatred of these recipe site styles is more a reflection of how expectations on consuming and searching for recipes has changed, more than significant changes in how recipes have always worked.