Related challenge: encouraging a culture of reading.
I've invested a great deal of effort in writing documents in the past only to realize that very few co-workers were taking the time to read what I'd written.
There are workarounds for this. The most famous I can think of is the Amazon culture where each meeting starts with 10 minutes of quiet reading, to ensure everyone is on the same page.
I imagine it's part of a writing culture though. Once people understand that an organization values writing, they'll take the time to read.
I've invested a great deal of effort in writing documents in the past only to realize that very few co-workers were taking the time to read what I'd written.
There are workarounds for this. The most famous I can think of is the Amazon culture where each meeting starts with 10 minutes of quiet reading, to ensure everyone is on the same page.
I imagine it's part of a writing culture though. Once people understand that an organization values writing, they'll take the time to read.