There's a little bit of truth here, in that just ripping off someone else's successful design (of almost anything, not just landing pages) and applying it to your own situation is unlikely to get you the same results.
However, I think the author could have fleshed out a little more the fine line between stealing without insight and using as a starting point or learning guide for your own process. There's a very long history in copywriting of keeping a "swipe file" of headlines, ad copy, etc. that have performed well to learn from and use as inspiration.
However, I think the author could have fleshed out a little more the fine line between stealing without insight and using as a starting point or learning guide for your own process. There's a very long history in copywriting of keeping a "swipe file" of headlines, ad copy, etc. that have performed well to learn from and use as inspiration.