Yes, there are ways to game the SEO system, and lots of companies make this their reason for being.
But for 98% of the common website-owning populace, SEO is most simply about publishing information that people want and find helpful. You can spend your time whoring for backlinks, or generating content. One is valuable to your target audience, the other isn't...
IMO, the more advanced SEO tactics are for when you have built a foundation of content and can then concentrate on making some of the farther corners of the Internet aware of your content.
Granted, I'm not someone who labels myself an SEO expert though.
Yes, there are ways to game the SEO system, and lots of companies make this their reason for being.
But for 98% of the common website-owning populace, SEO is most simply about publishing information that people want and find helpful. You can spend your time whoring for backlinks, or generating content. One is valuable to your target audience, the other isn't...
IMO, the more advanced SEO tactics are for when you have built a foundation of content and can then concentrate on making some of the farther corners of the Internet aware of your content.
Granted, I'm not someone who labels myself an SEO expert though.