These books have all been super helpful. You will need to primarily learn sales, this is the oxygen of a business. All cash comes from there. The other main thing is learning to speak to non technical users and then turning that into messaging and marketing. For most of the business details you can find software or services.
Find a non technical cofounder, upskilling your business acumen during the search.
The Challenger Sale
To Sell is Human
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These books have all been super helpful. You will need to primarily learn sales, this is the oxygen of a business. All cash comes from there. The other main thing is learning to speak to non technical users and then turning that into messaging and marketing. For most of the business details you can find software or services.
Find a non technical cofounder, upskilling your business acumen during the search.