Comment by subhero

So the “too much” benefit you are talking about is aiu basically a) “consistent layout” b) “payment processors”? Isn”t that just a single digit improvement in terms of convenience (aka the laziness factor ;) In terms of “insight as a consumer”, it is the other way around where I live. Third party platforms almost always have only a stripped down menu available, because restaurants adapt and improve for meals that can be processed quickly and/or prepared in bulk in order to not pay up towards individual/labor intensive food on those platforms. I switched back to order by phone and pay at the door a long time ago to get the true value out of the restaurants and not a platform, which’s value prop is to be a man in the middle with a web front end.