1) Big companies already decided what your job position is worth, and don't have time to negotiate. They have 75,000 other employees, growing that to 75,001 is not worth special-casing you.
2) Small companies have not realized how expensive custom software is yet, and are low-balling you out of general ignorance. Or, when they're aware of the true price, they decide they don't need custom software anymore. (Which I think, in many cases, is the right decision.)
1) Big companies already decided what your job position is worth, and don't have time to negotiate. They have 75,000 other employees, growing that to 75,001 is not worth special-casing you.
2) Small companies have not realized how expensive custom software is yet, and are low-balling you out of general ignorance. Or, when they're aware of the true price, they decide they don't need custom software anymore. (Which I think, in many cases, is the right decision.)