>Here's a promotional film on the car that was sent to me on Saturday. It's almost impossible for me to believe this passes for work today. It's incomprehensible, unappealing, uninteresting and meaningless. It provides no information that makes me want the car.
The blog author misunderstands that the BMW car video ad is deliberately not supposed to convey concrete information. Abstract ads are typical of "brand awareness advertising" vs "product specific advertising".
I made some previous comments about the difference between "concrete informational ads" vs "abstract aspirational ads"[0][1]. Yes, the ad agencies choosing to communicate abstract ads are infuriating to us but they don't care because they are going for a deliberate and calculated emotional effect.
The blog author misunderstands that the BMW car video ad is deliberately not supposed to convey concrete information. Abstract ads are typical of "brand awareness advertising" vs "product specific advertising".
I made some previous comments about the difference between "concrete informational ads" vs "abstract aspirational ads"[0][1]. Yes, the ad agencies choosing to communicate abstract ads are infuriating to us but they don't care because they are going for a deliberate and calculated emotional effect.
[0] https://news.ycombinator.com/item?id=20034558
[1] https://news.ycombinator.com/item?id=9877422