It's like a creeping cancer that cannot be stopped.
Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, etc.
They have only themselves to blame for ad blocking. With ML, eventually this will become pervasive, even into the physical world. (My VR goggles will gray out billboards, etc.)
Back around 1981, advertisers would take a certain percentage of ad pages in each newspaper or magazine and consider it a reasonable deal. These days, they absolutely will not accept this unless they get a lot more space, obnoxious animations, force-play videos, and overlays that you have to click through, and often various registration walls, cross-site tracking, etc.
They have only themselves to blame for ad blocking. With ML, eventually this will become pervasive, even into the physical world. (My VR goggles will gray out billboards, etc.)