I agree with you, but I also want to say it's often more complicated then this.
Like, the Apple Watch example seems easy, but what happened to FitBit? FitBit went all in on your idea. Picked a single use case with a market, delivered on it. Yet Apple swooped in, took the market from them. Why is that?
This is an open question, I don't claim to have the answer. It just seems that in this case, Apple was promising, as opposed to FitBit, that it would bring much more use cases to the user, a smartwatch on your wrist really, that seems like it was the messaging at least.
Like, the Apple Watch example seems easy, but what happened to FitBit? FitBit went all in on your idea. Picked a single use case with a market, delivered on it. Yet Apple swooped in, took the market from them. Why is that?
This is an open question, I don't claim to have the answer. It just seems that in this case, Apple was promising, as opposed to FitBit, that it would bring much more use cases to the user, a smartwatch on your wrist really, that seems like it was the messaging at least.