>> We built it to match the reliability standards of European upright vacuums, something of which we were very proud. Of course, we didn’t anticipate that our customers would run their Roomba once per day, rather than the once per week average the European standard set – and as the first generation of Roomba robots broke down two years ahead of schedule
This is a super interesting insight for when you're building consumer products. When you make something super-easy to do, expect usage to 10x or even 100x. I've seen high-unit economics consumer products build with cost estimates that assume an average user doing task X once a month. If we make it possible to do the task with a free app, even though it costs us $Y to do this, our total monthly cost per user is $Y. These estimates then get blown out the water when users start doing the task 10 times a month.
This is a super interesting insight for when you're building consumer products. When you make something super-easy to do, expect usage to 10x or even 100x. I've seen high-unit economics consumer products build with cost estimates that assume an average user doing task X once a month. If we make it possible to do the task with a free app, even though it costs us $Y to do this, our total monthly cost per user is $Y. These estimates then get blown out the water when users start doing the task 10 times a month.