My god, this is amazing. They marketed their anti-litter campaign as a state-pride manly-man issue to great success. I love it. Very intelligent hack.
This is also a very interesting story about the importance of diversity on a team. While TXDOT wanted to go with "Please Keep Texas Beautiful", this guy knew the kind of guy he had to convince wouldn't listen to that stuff. Brilliant.
There's another one (less successful though still successful) which I remember just because it's so catchy: https://en.wikipedia.org/wiki/Click_It_or_Ticket . When I had family visiting from elsewhere you could just say "Click It or Ticket" and they'd get it. Sure the real reason I want them to wear the seatbelt isn't because of the ticket, but the slogan combined with the fact that I can outsource the argument to the state is great.
This is also a very interesting story about the importance of diversity on a team. While TXDOT wanted to go with "Please Keep Texas Beautiful", this guy knew the kind of guy he had to convince wouldn't listen to that stuff. Brilliant.
There's another one (less successful though still successful) which I remember just because it's so catchy: https://en.wikipedia.org/wiki/Click_It_or_Ticket . When I had family visiting from elsewhere you could just say "Click It or Ticket" and they'd get it. Sure the real reason I want them to wear the seatbelt isn't because of the ticket, but the slogan combined with the fact that I can outsource the argument to the state is great.